Finding a group which allows you to fully demonstrate your knowledge and donate your golden nuggets of wisdom is another issue though. If you choose to share your thoughts on a particularly popular forum, then you risk your well thought out responses or new discussions being literally buried in the matter of hours [sometimes minutes] by job offers from the middle east, spammers, and promotional material.
No one will notice that you were ever here...
If however, you choose to seed your highly valuable or contentious material into a 'dust ball' of a forum - then you risk talking to yourself forever or worse, being 'liked' every now and again. Which can feel a little bit like condescension [sometimes].
Is there a happy medium?
I'm sure there is. Crawling over the groups and finding those members who closest resemble your piers and/or potential customers gives you an edge for starters, because picking the right audience is crucial here. Time is precious and simply spamming each and every group which you have a vague interest in will look... well lazy and spammy. Trust me I know. I have done this for months [many apologies to those I have inflicted]. I still feel dirty from the experience.
The virtually irresistible nature of these groups [in their current form] is to become a useless waste of time for all those who wish to share in them. If your interest is to actually get something done, or make a concerted effort to answer a burning question or two - then the platform appears to fail us miserably.
Let me try to explain...
Group discussions, once created go one of 3 ways;
- Viral. A particularly potent question, truism or external link is posted up in a timely fashion - and all of a sudden, all the group members seemingly climb out of the woodwork to deposit their educated opinions, in the hope that they can help resolve the problem or get noticed. In reality what happens is that the original discussion is rendered unreadable by the time it reaches around 15 posts. Some members are commenting on past comments, some are staying true to the original topic. The whole thing smells of a runaway forum which has a high likelihood of being hijacked by less than scrupulous marketeers - unless it is well moderated by the original poster. My experience tells me that no serious debate can be resolved this way, and it eventually becomes a breeding ground for justifiably disgruntled members [sometimes trolls] or weird and random posts.
- Hitler and Sharks. Have you ever heard of the premise that all pub chats [that's chats down the pub], if left unchecked - will eventually end up either discussing Hitler or sharks? Well this happens in well stocked discussion forums too - especially on LinkedIn. It would appear there is a common underlying narrative which exists in the hearts and the minds of those of us who choose to post on forums like these. In a similar way which some experts maintain that everything we involve ourselves in, is somehow related to 'sex'. All popular discussions will eventually revert to the the groups unofficially adopted mascot topic. Now this could be anything. Really, anything. For example, a running group may always end up talking about new trainers. Enough said about that.
- Tumble-weed effect. Many groups very quickly become the source of hollow discussion topics, un-managed by the topics creators. The postings will also have an air of being 'talked at' rather than a genuine attempt to converse and share ideas with other members. Groups like these are bleeding to death.
All of the above begs the question, how is it that groups survive? To be honest, not many of them survive the test of time. The managers slowly disassociate themselves from moderating the discussions and forget to post up new material from time to time. There are so many groups to replace them that no one notices the odd group winking out of existence or slowly fading away. It takes dedication and time to build a interactive following.
The secret to sustainability of these group forums is the horrendous numbers of new members joining LinkedIn. Currently at 2 new members a second, LinkedIn is stocking these forums with new meat at a massive rate.
What can be seen is the inevitable regurgitation of the same topics - end on end, with no easy way to moderate them or to point members to similar discussions which occurred just 2 weeks prior.
I normally finish my posts with an idea, which could help resolve the problem. Not this week though. I simply believe that the constant recycling of topics and the ever increasing sign up rate of new members will continue to feed the groups with what they need to survive. Up and until membership begins to flatten out that is... but by then, we will all probably be using a different professional networking platform to share ideas and a experiences.
One which may help resolve a problem or two...
Engine[er]