16 Sept 2011

Social Media Harmonics - a personal adventure

Hello - Warning! I am about to artfully dodge a promise that I made to write about David Clarke's speech yesterday morning, I am still typing that one out. So there is my excuse - it's still at draft stage, and please keep reading.


I have however decided to write a quick blog post with regard to an ongoing mission to find my online voice and practice 'Social Media Harmonics'. It's a phrase that I have coined that describes the process of continually hitting the social media 'sweet spot' when interacting with your audience online. Very important phrase that - 'your audience'. 


Social Media Harmonics is the positive result of  an iterative process much like experimentation, but without forming direct comparisons between the theoretical and the physical universe. I just look at the analytical pages and make notes on patterns. Sorry - it is that basic


Essentially, what it is that I am doing involves plugging away at many different flavours of posts, to see what it is my audience; YOU, expect from me. Do you need technical expertise? Are you happy to catch-up on what it is that is presently occupying my mind? Of course, at this very moment, I could very well be ranting into the empty blackness of blog-space! My lack of ego comforts me with the knowledge that it still is early days for my business and my page analytic reminds me that there are a few of you interested in my journey, enough to read up on what's new in my world. Thank-you.


Recently I released a rather risky LinkedIn poll question, intentionally aimed at being provocative and slightly vulnerable. It went a little something like this - 


"Do I come across needy? For all those who have connected with me - how would you describe my marketing persona?


As you can see, I am inviting honest feedback. A risky strategy I think that you all will agree - especially since we live in a world of Twitter and YouTube hecklers. BUT, this is LinkedIn in right? This network of professionals are looking to showcase their capabilities and skills to potential clients, partners, investors and employers, we use this platform to engage with like minded professionals and join in with conversations in the hope that it broadens our understanding of a subject. IT IS WONDROUS! I can slip into group conversations which I have no expertise in and watch as a swarm of [insert subject matter] heavy weights clash and debate their thoughts until a winner emerges. Truth is... we all emerge as winners. We all learn something.

So how did my poll go? I have received only one vote so far - so get over there and stick you name down, vote and comment


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