Huge post today. "givers gain" this is the motto of the Business Network International group, the
BNI.
I have flirted with joining a breakfast networking group before, and was fortunate enough to be invited as a guest to BNI Chariots (St Albans) on two occasions before I decided that my aversion to early morning meetings was to be finally trumped by my natural curiosity...
trust me that's a BIG amount of curiosity-full-ness.
First things first, I accepted the 2nd invite and then decided to turn up without any preparation apart from a 60sec elevator speech tucked away in my notebook, and a quick delegate search to reveal who I'd like to be introduced to. Apart from that I wanted to experience this event raw. Grrrrr.
My hosting member was very welcoming, as quickly as I could store in my memory some new names i was pushed towards a member who was deemed to have an overlapping field of interest to my business. He did, he was a building repair specialist. Nice chat [cap doffing].
Once the majority of the delegates had arrived the rather pricey buffet brekkie was unveiled (£10). I have to say this as even though the fry up buffet was absolutely lovely... the price was more expensive than dining at my favourite Sunday morning haunt - which is THE BEST FRY UP EVER!
Carluccios, St Albans.
With a plate full of delicious early morning nosh I was ushered into the meeting area and given a predetermined seat at a table. A chance to very quickly network with my neighbours whilst eating and before the main event got underway. Very civilised.
A large portion of almost ceremonially announced BNI stats and figures were then presented to the congregation, before each and every delegate was asked to in-turn, to
stand up and pitch their businesses. Included were their hopes for the week ahead and a sprinkling of commentary describing their past weeks trials and tribulations - all in a rather stingy 60 second window. Having said that, the system works! You can get really creative in
60 secs, as some of the more entertaining members proved. Lots of laughter ensued and then it was the turn of the invited guests [me included] to introduce ourselves to the networkers. Unfortunately for me though, I decided at the very last moment to go with an unprepared pitch, and shook uncontrollably during it's entirety. Like a flappy bird i was. I got a laugh though, which was welcomed by my fragile ego. Cheers guys!
Next up was the opportunity for the members to personally announce and hand over their weeks worth of gathered referrals, to each of their network team members. It was great to see such a gratifying response from everyone as the referrals were gifted to their intended recipients. As a bonus, anyone who was able to muster up atleast 3 referrals during the week was subject to congratulations from the entire congregation by way of a round of applause... and 5 or more got a standing ovation! Very very American, was what I thought! Almost a kind of 'we are in it together' attitude. Made me smile. Not a criticism at all.
After this we were asked to listen to a special 10 min weekly pitch by one of the longer standing members about their business. Congratulations to them. A nerve wrecking chance to pitch yourself to the others, expertly taken.
After another round of BNI stats, figures and philosophies, the guests were asked to leave to endure the sales pitch which was aimed at filling the guests in with as much info about the process of joining as possible, in a very small amount of time. I had already written a few pages of questions during the meeting to entertain the members given the task of pitching to us.
They must have loved me.
OK, so far you have heard about the mechanics of the meetings from a guests point of view. I spent the next week researching the BNI and seeing if it integrated well with my business plan AND PHILOSOPHY. Matching up my needs with those of the networking group, I found a common interest.
I wanted more customers and a higher local profile. They wanted another member to add to their sales team who would work just as hard for their members as they would do for their very own business. That's me. Fairs fair.
During my experience, and for your interest, I managed to note the following points for anyone thinking about joining or visiting as a guest;
1. Do you 'guest it' for a week or two? YES! This is a no brainer. Do it. If you get invited, look into it further and treat it like a cool morning chatting to more local business people like youself.
THIS IS NOT A WASTE OF YOURS OR ANYONE'S TIME.
2. There is an underlying religious connotation to the whole proceedings. Speak to the individual members and this feeling evaporates. Speak to the guys and girls doing the membership organisation and the feeling returns.
GET OVER IT. We have been trained by our parents to resist this kind of recruitment drive from a very early age, and we will have the immediate feeling of repulsion to it.
Please bear in mind that this is an American founded system. With the very best intentions, they are all over these kinds of groups... It's in their genes. Not us Brits though. Treat this like a business deal. You invest your time, you get the reward, and so do your sales buddies. If you like the thought of socialising too - then that's cool aswell.
Don't fall into the trap of mistrust.
3. You reap what you sow. Or to put in in the words if BNI,
"givers gain". Again this has a very religious flavour to it. The only reason this works is through the commitment of it's members to one another.
End. If you are not prepared to work for others as hard as you would work for yourself , then don't get involved. It makes a mockery of the system. Jog on.
4. To learn is to grow. You will learn a huge amount.. Presentation skills, networking, marketing, relationships... the list goes on. This is worth the initial investment alone.
You may be getting the idea from my post here today that I am sold on the idea of the BNI, and you would be wrong for thinking that. I am sold on the
IDEAL.
Now let's see if it matches up to real life.
Engine[er]
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