Engineering Price Wars - The Cost of a Competitive Behaviour

One industry where Price Wars are prolific is of course the aviation and airline industry. There are historic conflicts which come and go for no one particular reason apart from for business sake. Virgin was driven almost to the brink and beyond during the 90's when British Airways went to war with Richard Branson's new airline start-up, Virgin Atlantic. Since then there have been many more spats, and a noteworthy one was again between BA and Virgin in 2009, which benefited no one, apart from their passengers.

Price wars are defined by a vicious reduction in prices in order to secure more business than their competitors.

So, an unsustainable price war is waged for a short period of time, for the purposes of enticing new customers, or ruining your competitors business altogether.

I think we all understand this. Or do we?

Turbo boost your CV: Start your own business

Just recently I calculated my hourly pay based upon the total time that I spend on and in my business [on average 60hrs per week - I'm working now you know!]. This rate includes the little extra that I earn from employing a few sub-consultants on my projects too.

I won't give the exact total but after expenses my salary amounts to a little under an engineering graduate +2/3 years of experience.

It doesn't sound a lot; and that's because it isn't.

Yeah but, no but, yeah but...

An incredibly fascinating topic for engineers is the 'what if' scenarios which add fuel to our design musings.

In the relative safety of our offices, we are capable of envisaging the problems that may arise from the design decisions we make. As we grow and experience more project time

Finger Art by Engineers & Architects II

Cathedral and Abbey Church - St Albans, UK

Kingsgate Bridge - Durham, UK

The Ironbridge - Shropshire, UK

  

The Millau Viaduct - Millau-Creissels, France

Our second lot of #doodleengineer entries. It's all a bit of fun, so please keep them coming in! Only 11 days left!!

Previous Posts: Doodle Engineering Competition, Wiggle Wiggle Wiggle

Engine[er]

Finger Art by Engineers & Architects I

Nelsons Column - London, UK

Grand Central Station - NY, NY

The Shard - London, UK

Sydney Opera House - Sydney, Australia

Texas State Capitol Dome - Texas, USA

The Hacienda - Manchester, UK

Our first lot of #doodleengineer entries. It's all a bit of fun, so please keep them coming in!

Previous Posts: Doodle Engineering Competition, Wiggle Wiggle Wiggle

Engine[er]

To Engineer is Human [Henry Petroski]

"...a failed structure provides a counterexample to a hypothesis and shows us incontrovertibly what cannot be done, while a structure that stands without incident often conceals whatever lessons or caveats it might hold for the next generation of engineers." Henry Petroski. Professor of Civil Engineering and History.

25 Years ago, the BBC in partnership with Henry Petroski released an hour long engaging documentary on engineering and engineers.

Engineering 60sec Pitch III - Thinking Laterally

Here you will find more networking ideas for an engineering business elevator pitch.

"Laughter is the shortest distance between two people." ~Victor Borge

Good morning my name is [insert name], I’m a structural engineer and we are [insert company name].

I thought that we all needed a bit of cheering up this morning. So here is a joke.

Ye Olde Networking [Social & Business]

Being a business owner or perhaps the person who has been made responsible for business development, then you would have probably come across the word, ‘networking’. You can’t help but think of carpeted conference suites and buffet breakfasts when you mention it… but today I have something slightly different for you. 

The High Road has it's own special type of obstacles

In life as it is in business, very often the well trodden path is the route to success for the majority of us.

Obstacles in the way of progress have already been identified and our journey accurately mapped out. 

We all experience life's challenges differently

Wiggle wiggle wiggle

It's a reminder!!

A week has passed, and so far we have received 7 #doodleengineer sketches. Fabulous. See last post here

Today we decided to #fingerartist you up an reminder of how easy it is to enter...
























Of course you can simply search up your favourite structure or building on the Internet and sketch it directly into your tablet or smart phone for us. Beats travelling.

Watch out for our weekend post.


Engine[er]

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Location:St Stephen's Hill,St Albans,United Kingdom